Brief Profile

Saurabh Lall is a purpose-driven entrepreneur and brand strategist who blends over 15 years of leadership in content, communication, and marketing with a deep commitment to societal well- being and happiness. As the Founding Director of Atmik Happitude Foundation, he brings together the worlds of storytelling, system thinking, and inner transformation to help individuals, communities, and institutions unlock their fullest potential.

With a background in experiential marketing and brand building (Founder of Content Culture), Saurabh has worked with top global brands to craft narratives that resonate. Now, at Atmik, he leverages that same insight to design scalable models of well-being, emotional intelligence, and conscious leadership rooted in scientific research and ancient wisdom.

Saurabh believes that happiness is not a luxury, but a human right, and that systems can be reimagined to place human potential at the centre. Whether it’s building emotionally intelligent workplaces, helping youth find direction, or assisting policymakers in designing more humane programs—his focus remains the same: making happiness measurable, actionable, and universal.

An advocate of lifelong learning, he has trained creative professionals, mentored startups, contributed to academic research, and worked at the grassroots level to bridge the India-Bharat divide.

At Atmik, Saurabh leads innovation, strategic outreach, and program design, all with one vision: a world where happiness and growth go hand in hand.